Product demo videos that show the software doing the actual job.
100+ videos produced for Jotform. 20+ for Knack.
The problem it solves
What this actually fixes.
Most software looks the same in a screenshot. A prospect on your pricing page cannot tell whether the product does the specific thing they came for, so they either book a call to find out or leave. A demo video answers that question in ninety seconds. It shortens the sales cycle, and it filters out the calls that were never going to close.
Who needs it
Who this is for.
- Product marketing teams shipping launches that need something to show on day one.
- Founders who are still the demo, and want the pitch to run without them.
- Sales teams who need a consistent version of the story in every inbox.
- AI and developer-tool companies whose value is invisible until you watch it run.
- Teams refreshing a homepage where the hero section currently holds a static screenshot.
Where they get used
Every video is made for a placement, not a folder.
We ask where a video will be embedded before we script it, because the placement decides the length, the aspect ratio, and whether it has to work with the sound off.
Homepage hero and above-the-fold product sections.
Feature and pricing pages, where the buying question is being asked.
Launch posts, changelogs, and release-day announcements.
Outbound and lifecycle email, as a thumbnail link.
Paid social and pre-roll, using the short vertical cut.
Investor updates, conference booths, and partner decks.
Real examples
Work produced in this format.
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What’s included
Everything in the list below is standard.
Nothing here is an upsell. If a deliverable is quoted separately, it is named as an extra on the estimate before you agree to anything.
Length and delivery
How long, and how soon.
- Typical length
- 45–90 seconds for launch and homepage demos; 2–3 minutes for sales demos.
- Typical delivery time
- About 2–3 weeks from an approved script. Rush delivery for a release date is available at 30% extra.
The clock starts when the script is approved and a recording environment is available. Those two things are what usually move a schedule, so we agree both before quoting a date.
Every project, the same way
The parts that never change.
Four stages, and you are needed for two: your team scopes the list and approves the scripts, then recording, editing, voiceover and revisions happen without your calendar. Human-recorded English narration is the default, synthetic voice is available where re-cuts are frequent, and every video ships with captions, an SRT and a VTT. Two revision rounds are included and you own the finished files outright.
What affects the price
The variables that move a quote.
Product Demo Videos is quoted per project, because the same runtime can mean very different amounts of work. These are the factors that change the number.
| Factor | How it moves the price |
|---|---|
| Number of cuts | the 16:9 master carries most of the cost. Vertical, square, and short social versions are cheap once it exists. |
| Motion graphics | animated titles, transitions, and device frames raise the finish level and the price. |
| Staging effort | a demo needs believable data on screen. Building an account that looks real takes time. |
| Voiceover treatment | a text-and-music cut costs less than recorded narration. |
| Turnaround | a release-day rush is priced above the standard schedule because it takes the schedule apart. |
| Recurring launches | a fixed template reused every release lowers the per-video cost from the second launch onward. |
Ongoing work runs on monthly plans priced in production credits — see monthly SaaS video production plans. For a single video, send the product and the problem and you get back a video list, a recommended length for each, and a fixed price — not a discovery call. Request a fixed quote.
What is the difference between a product demo and a tutorial video?
A demo shows the outcome and why it is worth having; a tutorial teaches the steps to reproduce it. A demo can skip, compress, and reorder to keep the story tight. A tutorial cannot, because the viewer is following along in their own account.
How long should a demo video on a homepage be?
Sixty to ninety seconds. Long enough to show one job completed end to end, short enough that a visitor who has not decided anything yet will finish it. Ads and social placements need a tighter cut, usually fifteen to thirty seconds, taken from the same production.
Can we get vertical and square versions from the same demo?
Yes, and they are reframed rather than cropped. Interface recordings do not survive a straight crop — the part you need falls outside the frame. We rebuild the layout for each aspect ratio so the control being demonstrated stays legible on a phone.
Can you make a demo before the feature has shipped?
Yes, as long as there is a working staging build to record. We will not animate an interface that does not exist yet, because that video becomes wrong the moment the real thing ships and it undermines everything else you have published.
Does a demo video need a voiceover?
No. Many placements autoplay muted, so we often deliver a narration-free cut driven by on-screen text, pacing, and music, with a narrated version alongside it for pages and email where sound is expected. Both come out of the same edit.
Also produced here
The other formats.
Start with the Product Demo Videos you need first.
Tell us the product and what your users get stuck on. You get back a video list, a recommended length for each, and what it costs.
Produced by the team behind SaaS Master, reviewing and demonstrating software publicly since 2019.