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Feature walkthrough
DetailsKnackFeature release
Just Launched: Knack's New AI App Builder: Create with a Prompt
Feature release produced for Knack. It was made to carry a launch: explain what the AI app builder is and prove it works, in a cut ready for release day across channels.
- Client
- KnackNo-code database and app builder
- Video type
- Feature release
- Audience
- Existing users and prospects on announcement day
- Length
- 2:00Published October 2025
Recorded inside Knack's live product. No shoot, no actors, no on-camera time.
Who it was made for
The audience is existing users and prospects on announcement day. That single decision sets the pace, the vocabulary, and how much of the interface stays on screen — the video is built for that viewer, not for whatever is most impressive to demo.
It runs 2:00 — feature release produced for Knack, no-code database and app builder, and published on Knack’s own YouTube channel.
The production problem
Launch videos are judged on whether the product visibly delivers. The edit holds on the moment the prompt produces a working app rather than cutting away, because that single beat is the entire announcement.
What was delivered
- Scripted narration
- Screen recording
- Launch titles and branding
- Captions
Ownership of the finished files transfers to the client on delivery, source projects included on request.
More work
Other videos from the same production system.
Your product, this treatment.
Send the screens and the questions your users keep asking. We come back with the video list and the cost — not a discovery call.