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JotformComparison and acquisition content

How to Change the Header Image in Google Forms (Step-by-step)

Comparison and acquisition content produced for Jotform. It was made to capture search demand around a competitor's product by answering the question properly, then earning attention rather than demanding it.

Client
JotformOnline form builder
Video type
Comparison and acquisition content
Audience
People searching for help with a competing product
Length
1:45Published July 2026

Recorded inside the third-party product this video covers, then published on Jotform's own channel. No shoot, no actors, no on-camera time.

Who it was made for

The audience is people searching for help with a competing product. That single decision sets the pace, the vocabulary, and how much of the interface stays on screen — the video is built for that viewer, not for whatever is most impressive to demo.

It runs 1:45 — comparison and acquisition content produced for Jotform, online form builder, and published on Jotform’s own YouTube channel.

The production problem

This one is recorded inside Google Forms, not the client's product — content published by Jotform to reach an audience already using something else. It has to genuinely help first, which means the tutorial is honest and complete before any alternative is mentioned.

What was delivered

  • Scripted narration
  • Screen recording in the third-party product
  • Step callouts
  • Captions

Ownership of the finished files transfers to the client on delivery, source projects included on request.

Your product, this treatment.

Send the screens and the questions your users keep asking. We come back with the video list and the cost — not a discovery call.